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813-630-5888

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3104 Cherry Palm Dr, Suite 220 & 230, Tampa, FL 33619

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813-630-5888

3104 Cherry Palm Dr. Suite 220 & 230, Tampa, FL 33619

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Executive Team

  • David Villa
    David Villa
    Founder & CEO
  • Diana Villa
    Diana Villa
    CFO
  • David Blaisdell
    David Blaisdell
    Senior Partner
David Villa
Founder & CEO

Meet David

Villa is the founder and CEO of iPD, an automotive marketing firm that services franchised dealerships across the United States. He has more than 20 years of national sales and executive management experience that he brings to his company. Since the company was established in 1995, Villa has been responsible for pioneering, growing and scaling iPD into one of the nation’s leading database management, business development, and intelligent marketing companies in the automotive service industry. Not only is he committed to his business, he is dedicated to his faith, family, and employees. He credits his success to those who he’s been privileged enough to call his teammates.

David and his wife of 25 years Diana started Imperial Press Direct from their bedroom in Tampa, Florida. They went from dialing local dealers from their house, to now working with more than 600 dealerships annually. iPD is now one of the leading direct marketing firms in the U.S. servicing the automotive industry. Based out of the greater Tampa Bay area, IPD has been in business, and expanding, for 20 years.

In addition to being the CEO of iPD, Villa is a published motivational speaker. He specializes his training in the arenas of sales, leadership, and team building. Villa is also a host on “Auto Dealer Live,” a weekly radio show where dealers go to discuss relevant topics in the automotive industry. Along with the radio show, IPD also has a magazine titled “Dealer Solutions Magazine” that is one of the fastest growing magazines in the automotive industry, devoted to solving dealership problems through quality proof and content.

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Diana Villa
CFO

Meet Diana

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David Blaisdell
Senior Partner

Meet David

David grew up here in Tampa, FL. He started his journey at IPD in 2010 in the call center and has over time made his way up to General Manager & is now a Senior Partner as well.

He enjoys a challenge and his passion and commitment to his family, IPD clients and co-workers are very important aspects of his life & career.

His down to earth and straight forward style of business will ensure that you’ll get the best customer service out there!

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Department Leads

  • Jami Blaisdell
    Jami Blaisdell
    Production Manager / Partner
  • Lara Cherup
    Lara Cherup
    BDC Manager
  • Kevin Cox
    Kevin Cox
    Director of Training
  • Tommy Elwell
    Tommy Elwell
    Executive Account Manager
  • Kim Lasorsa
    Kim Lasorsa
    Brand Ambassador
  • Tim Leep
    Tim Leep
    Corporate Accounting Manager
  • Michael Oquendo
    Michael Oquendo
    Marketing Manager
  • Lou Torres
    Lou Torres
    A/V Manager
Jami Blaisdell
Production Manager / Partner

Meet Jami

I have been in the direct mail business since 1998. I started off in outside sales, which lasted until 2004. After that I came inside to sell over the phone until I was blessed with my angel of a daughter. I stayed home to enjoy her for a while then came back as Production Manager. I have an amazing husband (David)!!! I love what I do and I love where I do it! IPD Rocks!! Life is good and I’m beyond blessed!!!

Favorite Quote: “Whatever you are, be a good one!”

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Lara Cherup
BDC Manager

Meet Lara

I joined the iPD family in August of 2013 as a BDC rep and haven’t looked back. I have a passion for people and because of that I have been in customer service since 17. What I enjoy most about my job is being able to lead my team in providing outstanding customer service to the automotive dealers and customers the we serve nationwide. I’m happily married to my high school sweetheart and together we have a kitten named Chloe.

Favorite Quote: “Being happy never goes out of style” – Lilly Pulitzer

Kevin Cox
Director of Training

Meet Kevin

Kevin is passionate about helping people achieve their dreams and ambitions. He has been a pastor for over 12 years and uses his knowledge and life experience to help people move into their destiny. Kevin has lived in the Tampa Bay Area for over 35 years and he looks forward to serving you through the iPD Training Department.

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Tommy Elwell
Executive Account Manager

Meet Tommy

I’m a Florida Native, born and raised in the Tampa Bay Area.

I’ve been in professional sales for a little over 12 years now, and been with IPD for almost 10 of those years. I’m always learning and striving to be better than I was yesterday. I have a beautiful wife and 4 awesome kids. I am a follower of Jesus and my desire is to see people live up to their God-given potential. If I can help your dealership in any way at all please reach out to me directly at 813-463-4013 or tommy@ipdmail.com.

Favorite Quote: “I can do all things through Christ who strengthens me.” – Philippians 4:13

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Kim Lasorsa
Brand Ambassador

Meet Kim

I’m a self-proclaimed web and graphic design geek. My life revolves around Design, Marketing, and Branding! What can I say? I truly love what I do here at iPD!

I grew up in Florida and graduated from the Art Institute of Pittsburgh with a degree in Interactive Media & Web Design. Served as Project Manager at a web design firm before finding my awesome home here at iPD in 2015. Started out as a Marketing Assistant and transitioned into the role of Brand Ambassador in 2016. I’m very much looking forward to helping with the growth of our Digital Marketing division and introducing the world to the David Villa brand.

I’m also proud to be part of the Auto Dealer Live and Dealer Solutions Magazine teams, both of which are powered by iPD. Interested in being a guest on Auto Dealer Live or want to learn more about sponsorship opportunities? Let’s talk!

Favorite Quote: “Have ironclad confidence, but doubt — it keeps you awake and alert. Believe you are the baddest [insert another term for donkey here] in town, and, you suck! It keeps you honest. It keeps you honest. Be able to keep two completely contradictory ideas alive and well inside of your heart and head at all times. If it doesn’t drive you crazy, it will make you strong. Stay hard, stay hungry and stay alive.”

– Bruce Springsteen
SXSW Keynote Speech

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Tim Leep
Corporate Accounting Manager

Meet Tim

My name is Tim Leep and I am the Corporate Accounting Manager at IPD. At the beginning of my career I started working at a Regional Public Accounting Firm and upon earning certification I decided to pursue a career in a Corporate Accounting Environment in order to spend more time at home with my family. In my Corporate career I have had the opportunity to hold managerial roles in the Manufacturing, Mining/Energy, Agriculture, and Marketing sectors. I have worked for large publicly traded companies as well as smaller family owned businesses. My greatest accomplishment, however, is to have been married to my beautiful wife Tracie for 27 years and I am thankful for my two pretty and talented daughters; Ashtyn who is a junior at USF and Brelyn who is a High School Sophomore at Seffner Christian Academy. I was born and raised in West Virginia and my wife was raised in Southern Georgia. We decided to move to Florida in 2010 and we have yet to regret that decision. I am very thankful and excited to have been chosen to be a part of the IPD family and I am looking forward to making IPD even more successful in the future.

Favorite Quote: “It is a dog eat dog world out there and sometimes you feel like you are wearing milk bone underwear”. – Norm Peterson (TV Show, Cheers)

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Michael Oquendo
Marketing Manager

Meet Mikey

I serve as the Marketing Manager for IPD, so if you’ve ever read Dealer Solutions Magazine, watched Auto Dealer Live or any show on The Autotainment Network, then we’ve virtually met!

I’m just a millennial who’s passionate about history, marketing, web development and design. I think marketing should be something that people enjoy! That’s how we approach marketing at IPD, and that’s how we attract customers to our clients: we make it enjoyably effective.

If you’d like be on Auto Dealer Live or write for Dealer Solutions Magazine then let’s get in touch!

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Lou Torres
A/V Manager

Meet Lou

Originally from New Jersey, Lou moved to Tampa, FL in 2014. He has been working for iPD since 2015. He brings over 10 years of management skills to the table. Lou works in the digital marketing department here at IPD, bringing new ideas and working hard with the team to keep IPD up to date in the world of digital marketing. He is a Jersey boy at heart, but loves the beautiful warm weather and beaches here in southern Florida. He is down to earth and always willing to help anyone in need. He is never afraid to roll up his sleeves and work hard for what he wants. His commitment and passion revolve around his love for God, family, and his career.

Favorite Quote: “It’s not the voices screaming at you from the outside, but rather the voice whispering at you from the inside” – Pastor Johnny Honaker

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Senior Account Managers

  • Jerry Blackburn
    Jerry Blackburn
    Senior Account Manger
  • Leon Landers
    Leon Landers
    Senior Account Manger
  • Lee Sookdeo
    Lee Sookdeo
    Senior Account Manager
Jerry Blackburn
Senior Account Manger

Meet Jerry

Jerry is a national account manager here at iPD, and is a graduate of the University of South Florida, where he received his Bachelor of Arts in Marketing. After graduating, Jerry sold P&C insurance for 10 years at one of the largest insurance providers in the United States, and then worked for the Salvation Army for a few years before beginning his career here at iPD. Jerry loves helping change the outcome of dealerships and his straightforward, down to earth demeanor makes him relatable to his clients.

Favorite Quote: “Every saint has a past and every sinner has a future.”

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Leon Landers
Senior Account Manger

Meet Leon

I chose to join iPD in September 2016 because it’s a company that has a strong desire to see dealers across the nation goals come true. I was born and raised in Newport RI then in 1995 moved to Lakeland, FL where I persued my bachelors in Theology.

A little bit about me: I have an amazing wife and a little girl named Jericha AKA “my little lady” I love dearly. My free time is spent doing crossfit and spending time with my family.

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Lee Sookdeo
Senior Account Manager

Meet Lee

My name is Lee Sookdeo, I’m a 31 year old National Account Manager who loves Jesus, fishing, and enjoying life. I was born in Trinidad and Tobago, moved to New York at age 5. I’ve been living in Tampa for the past 11 years. I’m very Hands-On in church and I have a beautiful 11 year old daughter, Isabel. I’ve been in sales since I was 14 years old, I’ve worked in the automotive business since 2012, I’ve sold cars and have been salesman of the month for consecutive months and now I’m working for more than 300 dealers Across the Nation achieve their goals and sell cars.

Favorite Quote: “I can do all things through Christ which strengtheneth me.” – Philippians 4:13

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Sales

  • Chris Aviles
    Chris Aviles
    National Account Manager
  • Tim Harrell
    Tim Harrell
    National Account Manager
  • Billy Honaker
    Billy Honaker
    National Account Manager
  • Alex Urbina
    Alex Urbina
    National Account Manager
Chris Aviles
National Account Manager

Bio coming soon

Tim Harrell
National Account Manager

Tim is a Husband & Father of 3 wonderful children. He is a US Army Combat Veteran. He is a life long Martial Artist who enjoys training, teaching and competing during his free time. A back ground in Retail Management which lead him to a rewarding career in Sales. His previous position as the Senior Sales Agent for a Business Consulting firm lead Tim to find David Villa and iPD. As a man of God Tim was moved by the notion of working with a Christian Based company like iPD. After months of long distance and digital mentorship under CEO David Villa Tim felt the calling to move his family to Tampa and report directly under David, working as a national account manager for iPD’s Mailology Division. Tim enjoys sharing his experiences and inspiring fellow sales oriented businessmen and women on a daily bases.

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Billy Honaker
National Account Manager

Meet Billy

Billy was born in raised in Tampa Florida where he enjoys working with his local church and hanging out with friends and family. Billy Currently attends Southeastern University Pursuing his bachelors In Business Administration. Billy has worked in the car industry in the past and looks forward to helping dealerships all over the country find solutions to becoming more successful and reaching their set goals.

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Alex Urbina
National Account Manager

Meet Alex

My name is Alejandro. I grew up in Uvalde, Texas and Moved to Tampa Florida in my early teen years. I enjoy humor, because it is something just about anyone can connect with. Humor is a powerful tool to express ones-self and something I try to practice daily. I’ve been playing guitar since I was 11 and have always been passionate about music. Music is what I spent most of my teen years practicing and its where I feel I have the strongest understanding and connection to. Lastly, I am passionate about people and communication. I love to listen and serve and above all my passions, I feel that there’s nothing more important that the people around us. If we don’t all live to serve, at least I can say that I do.

Administration

  • Brett Anaya
    Brett Anaya
    Content Writer
  • Kim Burrell
    Kim Burrell
    Graphic Design
  • Taria Childs
    Taria Childs
    Social Media Specialist
  • Christa Jones
    Christa Jones
    Bookkeeper
  • Shannon McQueen
    Shannon McQueen
    Director of First Impressions / Executive Assistant to CEO
  • Alexis Oquendo
    Alexis Oquendo
    Executive Administrative Assistant
Brett Anaya
Content Writer

Meet Brett

Hey guys! My name is Brett, and I joined iPD as a member of the BDC back in the summer of 2011 at the age of 16. After becoming a team lead within the Business Development Center, I felt as though my true calling was elsewhere within the company. After an opening within the marketing department in 2017, I joined on as the Content Writer full-time. Reading and writing are two of my most cherished passions, and I spend each and every day doing them both!

Favorite Quote: “You can design and create and build the most wonderful place in the world, but it takes people to make the dream a reality” – Walt Disney

Kim Burrell
Graphic Design

Meet Kim

Since joining IPD in 2015, I have had the opportunity to cultivate unique ideas into creative applications. Originally from Rochester, New York, the World’s Image Center, and the home of one of the great icons of photographic world, Eastman Kodak, I have spent 13 years as a graphic designer located in West Central Florida and have established a permanent home in the Tampa area. My wish is to continue spreading the love of great design and to surround myself by good people.

Favorite Quote: “Permanence, perseverance and persistence in spite of all obstacles, discouragements, and impossibilities: It is this, that in all things distinguishes the strong soul from the weak.” – Thomas Carlyle

Taria Childs
Social Media Specialist

Meet Taria

Taria was born and raised in Tampa, Florida. She received her Bachelor’s Degree in Marketing from the University of South Florida. Taria enjoys spending time with family, eating amazing food, and giving back to the community. Before joining the IPD team, Taria worked as a makeup artist for M.A.C Cosmetics and received her Esthetics License from the AVEDA Institute in Clearwater, Florida. Taria is now transitioning her creativity from makeup artistry into the marketing world.

Favorite Quote:
“What’s the nicest thing a man has ever done for you?”

“He died on a cross for me.”

-Unknown

Christa Jones
Bookkeeper

Meet Christa

My family and I relocated to Tampa area back in 2011 to follow Gods plan and purpose for our lives. I am happily married to my husband Aaron (he is my favorite) and together we have twins, Bella and Christian (my sweet babies forever)! We enjoy spending our free time together at the pool, watching movies, playing board games and fishing. And most importantly we live to serve our Lord and Savior Jesus Christ together as a family and letting our light shine to the world.

Favorite Quote: Psalms 37: 4-5 AMPC ”Delight yourself also in the Lord, and He will give you the desires and secret petitions of your heart. Commit your way to the Lord [roll and repose each care of your load on Him]; trust (lean on, rely on, and be confident) also in Him and He will bring it to pass.”

Shannon McQueen
Director of First Impressions / Executive Assistant to CEO

Meet Shannon

Hi I’m Shannon, the director of first impressions and the executive assistant to the CEO. I’m originally from Georgia, and have been with the IPD family since 2014 and in the auto industry since 2008. I love God, and serving his people, which is why I LOVE what I do.

Favorite Quote: “But ye are a chosen generation, a royal priesthood, an holy nation, a peculiar people; that ye should show forth the praises of him who hath called you out of darkness into his marvelous light” – 1 Peter 2:9 King James Version (KJV)

Alexis Oquendo
Executive Administrative Assistant

Meet Alexis

I have been with iPD since 2010 and I am a part of the accounting team. I am driven, organized, and eager to help. I love coming to work every day surrounded by friends and family. Growing up around iPD, as the family business I have seen us grow and achieve so many things. I am grateful to be a part and so excited to see where we go. iPD is the place to be and I have never seen a company culture so diverse and fun.

Favorite Quote: “Don’t dig up in doubt, what you planted in Faith.” – Elisabeth Elliot

In Loving Memory

  • June A. Frazier
    June A. Frazier
    I HAVE FOUGHT THE GOOD FIGHT, I HAVE FINISHED THE RACE, I HAVE KEPT THE FAITH. 2 TIMOTHY 4:7
June A. Frazier
I HAVE FOUGHT THE GOOD FIGHT, I HAVE FINISHED THE RACE, I HAVE KEPT THE FAITH. 2 TIMOTHY 4:7

Internet / BDC Department

  • Evan Anaya
    Evan Anaya
    Internet Specialist
  • Brianna Castro-Urbina
    Brianna Castro-Urbina
    Internet Specialist
  • Janice Cook
    Janice Cook
    Internet Specialist
  • Brittney Harden
    Brittney Harden
    Internet Specialist
  • Becky Jones
    Becky Jones
    Internet Specialist
  • Caleb Martinez
    Caleb Martinez
    Internet Specialist
  • Jessica Merino
    Jessica Merino
    Internet Specialist
  • Sergio Peralta
    Sergio Peralta
    Internet Specialist
  • Melissa Prince
    Melissa Prince
    Internet Specialist
Evan Anaya
Internet Specialist

Meet Evan

Hello, I am Evan Anaya. I work in the Business Development Center (BDC) at IPD as a Representative. I have been working for iPD since 2006. I have been here throughout the development, evolution and implementation of the BDC Department. The BDC is a fantastic support for our Sales Department.

It has been a rewarding and interesting experience.

We are at the point where we are able to meet and exceed all expectations ever needed in a BDC for automotive dealerships. We complete the package for Mailology.

Favorite Quote for the BDC: “Keep Smiling and Dialing…” It’s amazing you can actually hear us smiling while we are talking on the phone;  It’s an attitude that transfers through our voice!

Brianna Castro-Urbina
Internet Specialist

Meet Brianna

Bio coming soon

Janice Cook
Internet Specialist

Meet Jan

Hi I am Janice Cook,  I am a native Floridian. I have been working at IPD since 2006 as A BDC Representative. I love coming to work every day with a smile on. I am all about family. 


Brittney Harden
Internet Specialist

Meet Brittney

Becky Jones
Internet Specialist

Meet Becky

I moved to Florida from upstate New York when I was a child with my family. I love Florida. I love my church and IPD families. I have 2 grown sons and 2 nearly grown grandsons. I have worked in many facets of customer service for many years, and have decided to settle down and finish my work career with IPD.

Caleb Martinez
Internet Specialist

Meet Caleb

Bio coming soonI’m very glad to be apart of the iPD family. I’ve been serving my church by running our front of house sound for 4 years and there’s nothing more I love doing in my spare time than serving not only my church but God every day. I’m so blessed to be given the opportunity to work for not only a great company but also with the great people here.

Jessica Merino
Internet Specialist

Meet Jessica

Hola, I am a bilingual representative in the BDC department. I am originally from Orlando, FL however was looking for a better opportunity and relocated to Tampa and was blessed to encounter this position at iPD. I am currently in school to become a medical assistant and enjoy doing makeup tutorials and shopping online in my free time.  I’m super bubbly and genuinely enjoy making people happy even if it’s something as small as saying “I hope you have a great day”.  I think Wawa is the best gas station ever and yellow is such a pretty color just because it’s unique.

Favorite Quote: Makeup is life #canitakeaselfie

Sergio Peralta
Internet Specialist

Meet Sergio

I’m a very outgoing person and a really awesome guy once you get to know me!
I am a professional CHH (CHRISTIAN HIP-HOP) Artist and I love what I do here at iPD.
I’m very passionate about what I do and most of all I serve the king of kings and Lord of Lords.
Jesus Christ! May God continue to bless you in everything that you do.
Thanks for Reading!

Favorite Quote: “With great power…..Comes great responsibility” – Stan Lee

Melissa Prince
Internet Specialist

Meet Melissa

I’m a mother of two beautiful children Gabrielle and Liam. I love being a mother! I’m a family person, family is everything! God comes first always. I love serving the lord.

I come to IPD with 10+ years experience in customer service/call center experience. I love working at IPD and am excited to see what the future has in store for me at such a wonderful company!!

Favorite quote: “Every story has a end but in life every end is just a new beginning.”

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