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813-630-5888

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3104 Cherry Palm Dr, Suite 220 & 230, Tampa, FL 33619

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813-630-5888

3104 Cherry Palm Dr. Suite 220 & 230, Tampa, FL 33619

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Executive Team

  • David Villa
    David Villa
    Founder & CEO
  • Diana Villa
    Diana Villa
    CFO
  • David Blaisdell
    David Blaisdell
    Senior Partner
David Villa
Founder & CEO

Meet David

Villa is the founder and CEO of IPD, an automotive marketing firm that services franchised dealerships across the United States. He has 20 years of national sales and executive management experience that he brings to his company. Since the company was established in 1995, Villa has been responsible for pioneering, growing and scaling IPD into one of the nation’s leading database management, business development, and intelligent marketing companies in the automotive service industry. Not only is he committed to his business, he is dedicated to his faith, family, and employees. He credits his success to those who he’s been privileged enough to call his teammates.

David and his wife of 22 years Diana started Imperial Press Direct from their bedroom in Tampa, Florida. They went from dialing local dealers from their house, to now working with more than 600 dealerships annually. IPD is now one of the leading direct marketing firms in the U.S. servicing the automotive industry. Based out of the greater Tampa Bay area, IPD has been in business, and expanding, for 20 years.

In addition to being the CEO of IPD, Villa is a published motivational speaker. He specializes his training in the arenas of sales, leadership, and team building. Villa is also a host on “Auto Dealer Live,” a weekly radio show where dealers go to discuss relevant topics in the automotive industry. Along with the radio show, IPD also has a magazine titled “Dealer Solutions Magazine” that is one of the fastest growing magazines in the automotive industry, devoted to solving dealership problems through quality proof and content.

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Diana Villa
CFO

Meet Diana

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David Blaisdell
Senior Partner

Meet David

David grew up here in Tampa, FL. He started his journey at IPD in 2010 in the call center and has over time made his way up to General Manager & is now a Senior Partner as well.

He enjoys a challenge and his passion and commitment to his family, IPD clients and co-workers are very important aspects of his life & career.

His down to earth and straight forward style of business will ensure that you’ll get the best customer service out there!

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Department Leads

  • Jami Blaisdell
    Jami Blaisdell
    Production Manager / Partner
  • Steven Brickhouse
    Steven Brickhouse
    Executive Account Manager
  • Lara Cherup
    Lara Cherup
    BDC Manager
  • Tommy Elwell
    Tommy Elwell
    Executive Account Manager
  • Kim Lasorsa
    Kim Lasorsa
    Brand Ambassador
  • Tim Leep
    Tim Leep
    Corporate Accounting Manager
  • Michael Oquendo
    Michael Oquendo
    Marketing Manager
  • Lou Torres
    Lou Torres
    A/V Manager
  • Antonio Vincenti
    Antonio Vincenti
    Corporate Sales Trainer
Jami Blaisdell
Production Manager / Partner

Meet Jami

I have been in the direct mail business since 1998. I started off in outside sales, which lasted until 2004. After that I came inside to sell over the phone until I was blessed with my angel of a daughter. I stayed home to enjoy her for a while then came back as Production Manager. I have an amazing husband (David)!!! I love what I do and I love where I do it! IPD Rocks!! Life is good and I’m beyond blessed!!!

Favorite Quote: “Whatever you are, be a good one!”

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Steven Brickhouse
Executive Account Manager

Meet Steve

I chose to join the IPD team in June of 2013 because I stumbled upon a company that exists to make other people’s dreams come true. I am driven to partner with dealerships nationwide with the purpose of helping them accomplish their sales goals and be a part of their continued growth and success.

A little bit about me: I have an amazing family including my wife and 5 children that I love dearly. My free time is spent with this crew and as long as I am hanging out with them I am up for just about anything.

Favorite Quote: “Humility is not thinking less of yourself, it’s thinking of yourself less.” C. S. Lewis

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Lara Cherup
BDC Manager

Meet Lara

I joined the iPD family in August of 2013 as a BDC rep and haven’t looked back. I have a passion for people and because of that I have been in customer service since 17. What I enjoy most about my job is being able to lead my team in providing outstanding customer service to the automotive dealers and customers the we serve nationwide. I’m happily married to my high school sweetheart and together we have a kitten named Chloe.

Favorite Quote: “Being happy never goes out of style” – Lilly Pulitzer

Tommy Elwell
Executive Account Manager

Meet Tommy

I’m a Florida Native, born and raised in the Tampa Bay Area.
I’ve been in sales for a little over 10 years now, and I’ve been with IPD for about 8 of those years. I’m always learning and striving to be better than I was yesterday.
I have a beautiful wife and 4 awesome kids. I am a born again Christian who loves the Lord. I’m not perfect, but I follow the one who is!
I also love helping dealers get to the next level, while being a small part of that success. If there is anything I can do to help please reach out to me directly at 813-463-4013 or tommy@ipdmail.com.

Favorite Quote: “I can do all things through Christ who strengthens me.” – Philippians 4:13

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Kim Lasorsa
Brand Ambassador

Meet Kim

I’m a self-proclaimed web and graphic design geek. My life revolves around Design, Marketing, and Branding! What can I say? I truly love what I do here at iPD!

I grew up in Florida and graduated from the Art Institute of Pittsburgh with a degree in Interactive Media & Web Design. Served as Project Manager at a web design firm before finding my awesome home here at iPD in 2015. Started out as a Marketing Assistant and transitioned into the role of Brand Ambassador in 2016. I’m very much looking forward to helping with the growth of our Digital Marketing division and introducing the world to the David Villa brand.

I’m also proud to be part of the Auto Dealer Live and Dealer Solutions Magazine teams, both of which are powered by iPD. Interested in being a guest on Auto Dealer Live or want to learn more about sponsorship opportunities? Let’s talk!

Favorite Quote: “Have ironclad confidence, but doubt — it keeps you awake and alert. Believe you are the baddest [insert another term for donkey here] in town, and, you suck! It keeps you honest. It keeps you honest. Be able to keep two completely contradictory ideas alive and well inside of your heart and head at all times. If it doesn’t drive you crazy, it will make you strong. Stay hard, stay hungry and stay alive.”

– Bruce Springsteen
SXSW Keynote Speech

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Tim Leep
Corporate Accounting Manager

Meet Tim

My name is Tim Leep and I am the Corporate Accounting Manager at IPD. At the beginning of my career I started working at a Regional Public Accounting Firm and upon earning certification I decided to pursue a career in a Corporate Accounting Environment in order to spend more time at home with my family. In my Corporate career I have had the opportunity to hold managerial roles in the Manufacturing, Mining/Energy, Agriculture, and Marketing sectors. I have worked for large publicly traded companies as well as smaller family owned businesses. My greatest accomplishment, however, is to have been married to my beautiful wife Tracie for 27 years and I am thankful for my two pretty and talented daughters; Ashtyn who is a junior at USF and Brelyn who is a High School Sophomore at Seffner Christian Academy. I was born and raised in West Virginia and my wife was raised in Southern Georgia. We decided to move to Florida in 2010 and we have yet to regret that decision. I am very thankful and excited to have been chosen to be a part of the IPD family and I am looking forward to making IPD even more successful in the future.

Favorite Quote: “It is a dog eat dog world out there and sometimes you feel like you are wearing milk bone underwear”. – Norm Peterson (TV Show, Cheers)

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Michael Oquendo
Marketing Manager

Meet Mikey

I serve as the Marketing Manager for IPD, so if you’ve ever read Dealer Solutions Magazine, watched Auto Dealer Live or any show on The Autotainment Network, then we’ve virtually met!

I’m just a millennial who’s passionate about history, marketing, web development and design. I think marketing should be something that people enjoy! That’s how we approach marketing at IPD, and that’s how we attract customers to our clients: we make it enjoyably effective.

If you’d like be on Auto Dealer Live or write for Dealer Solutions Magazine then let’s get in touch!

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Lou Torres
A/V Manager

Meet Lou

Originally from New Jersey, Lou moved to Tampa, FL in 2014. He has been working for iPD since 2015. He brings over 10 years of management skills to the table. Lou works in the digital marketing department here at IPD, bringing new ideas and working hard with the team to keep IPD up to date in the world of digital marketing. He is a Jersey boy at heart, but loves the beautiful warm weather and beaches here in southern Florida. He is down to earth and always willing to help anyone in need. He is never afraid to roll up his sleeves and work hard for what he wants. His commitment and passion revolve around his love for God, family, and his career.

Favorite Quote: “It’s not the voices screaming at you from the outside, but rather the voice whispering at you from the inside” – Pastor Johnny Honaker

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Antonio Vincenti
Corporate Sales Trainer

Meet Antonio

I came to IPD in 2014 after a long career in the Seminar industry. I was not only looking for a new opportunity
but I was looking for a place that was growing, expanding and looking to be the industry leader. Thankfully I found it.

A little more about my life; I’m blessed to be married now for fifteen years with four beautiful kids and have always
Lived in Tampa, FL.

Besides my passion for my faith, family and finances I enjoy some sweet honey BBQ wings and a good UFC match.

Favorite Quote: “Everything rises and falls on leadership.” – John Maxwell

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Senior Account Managers

  • Lee Sookdeo
    Lee Sookdeo
    Senior Account Manager
Lee Sookdeo
Senior Account Manager

Meet Lee

My name is Lee Sookdeo, I’m a 31 year old National Account Manager who loves Jesus, fishing, and enjoying life. I was born in Trinidad and Tobago, moved to New York at age 5. I’ve been living in Tampa for the past 11 years. I’m very Hands-On in church and I have a beautiful 11 year old daughter, Isabel. I’ve been in sales since I was 14 years old, I’ve worked in the automotive business since 2012, I’ve sold cars and have been salesman of the month for consecutive months and now I’m working for more than 300 dealers Across the Nation achieve their goals and sell cars.

Favorite Quote: “I can do all things through Christ which strengtheneth me.” – Philippians 4:13

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Sales

  • Jerry Blackburn
    Jerry Blackburn
    National Account Manager
  • Billy Honaker
    Billy Honaker
    National Account Manager
  • Leon Landers
    Leon Landers
    National Account Manager
  • Joey Perez
    Joey Perez
    National Account Manager
Jerry Blackburn
National Account Manager

Meet Jerry

Jerry is a national account manager here at iPD, and is a graduate of the University of South Florida, where he received his Bachelor of Arts in Marketing. After graduating, Jerry sold P&C insurance for 10 years at one of the largest insurance providers in the United States, and then worked for the Salvation Army for a few years before beginning his career here at iPD. Jerry loves helping change the outcome of dealerships and his straightforward, down to earth demeanor makes him relatable to his clients.

Favorite Quote: “Every saint has a past and every sinner has a future.”

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Billy Honaker
National Account Manager

Meet Billy

Billy was born in raised in Tampa Florida where he enjoys working with his local church and hanging out with friends and family. Billy Currently attends Southeastern University Pursuing his bachelors In Business Administration. Billy has worked in the car industry in the past and looks forward to helping dealerships all over the country find solutions to becoming more successful and reaching their set goals.

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Leon Landers
National Account Manager

Meet Leon

I chose to join iPD in September 2016 because it’s a company that has a strong desire to see the goals of dealers across the nation come true. I was born and raised in Newport, RI and moved to Lakelaked, FL in 1995, where I pursued my Bachelor’s in Theology.

I have amazing wife and a little girl named Jericha AKA “my little lady” I love dearly. My free time is spent doing crossfit and spending time with my family.

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Joey Perez
National Account Manager

Meet Joey

A proud Husband and Father of 2, Joey is committed to being the best sales professional his field can offer. Joining IPD in May, Joey has been a part of the Auto Industry since 2011 serving as salesman, Used car inventory and BDC manager for dealerships around Virginia. What brought him to IPD was the integral foundation of company- the Honest, Solution driven and Family Focused environment provides the right combination to commit fully to his clients and his craft. His personal interests include creating music, physical training for competitive events and enjoying a perfectly crafted cup of coffee #meestahbaristah

Favorite Quote: “All the excuses in the world won’t change one simple fact: that fear is a sign to do whatever it is you fear—and do it quickly.” – Grant Cardone

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Administration

  • Bryan Williams
    Bryan Williams
    Media Specialist
  • Ezra Baucom
    Ezra Baucom
    A/V Specialist
  • Kim Burrell
    Kim Burrell
    Graphic Design
  • Joey Kohl
    Joey Kohl
    Accounting Assistant
  • Shannon McQueen
    Shannon McQueen
    Director of First Impressions / Executive Assistant to CEO
  • Alexis Oquendo
    Alexis Oquendo
    Executive Administrative Assistant
Bryan Williams
Media Specialist
Ezra Baucom
A/V Specialist

Meet Ezra

Ezra handles all of the audio, video, and photography for IPD. In high school, he took multiple art, video, and photography classes that advanced his skills in a very short amount of time. He has been with the company since 2015. He started out working in the BDC and after showing interest and talent in marketing, he was brought onto the team in early 2016. He works on all media projects and also produces the weekly web show “Auto Dealer Live.” His interests include fashion, new age hip hop, and various styles of art.

Kim Burrell
Graphic Design

Meet Kim

Since joining IPD in 2015, I have had the opportunity to cultivate unique ideas into creative applications. Originally from Rochester, New York, the World’s Image Center, and the home of one of the great icons of photographic world, Eastman Kodak, I have spent 13 years as a graphic designer located in West Central Florida and have established a permanent home in the Tampa area. My wish is to continue spreading the love of great design and to surround myself by good people.

Favorite Quote: “Permanence, perseverance and persistence in spite of all obstacles, discouragements, and impossibilities: It is this, that in all things distinguishes the strong soul from the weak.” – Thomas Carlyle

Joey Kohl
Accounting Assistant

Meet Joey

I was born and raised in Florida and went to Seffner Christian Academy for my whole life.

I am currently a senior at USF, about to graduate with my Bachelors in accounting. After that I will be pursuing my CPA license. I’m also the accounting assistant at IPD, and I’m so grateful to have the opportunity to work here. It has really helped with my degree.

Favorite Quote: “Never place a period where God has place a comma.” – Gracie Allen

Shannon McQueen
Director of First Impressions / Executive Assistant to CEO

Meet Shannon

Hi I’m Shannon, the director of first impressions and the executive assistant to the CEO. I’m originally from Georgia, and have been with the IPD family since 2014 and in the auto industry since 2008. I love God, and serving his people, which is why I LOVE what I do.

Favorite Quote: “But ye are a chosen generation, a royal priesthood, an holy nation, a peculiar people; that ye should show forth the praises of him who hath called you out of darkness into his marvelous light” – 1 Peter 2:9 King James Version (KJV)

Alexis Oquendo
Executive Administrative Assistant

Meet Alexis

I have been with iPD since 2010 and I am a part of the accounting team. I am driven, organized, and eager to help. I love coming to work every day surrounded by friends and family. Growing up around iPD, as the family business I have seen us grow and achieve so many things. I am grateful to be a part and so excited to see where we go. iPD is the place to be and I have never seen a company culture so diverse and fun.

Favorite Quote: “Don’t dig up in doubt, what you planted in Faith.” – Elisabeth Elliot

In Loving Memory

  • June A. Frazier
    June A. Frazier
    I HAVE FOUGHT THE GOOD FIGHT, I HAVE FINISHED THE RACE, I HAVE KEPT THE FAITH. 2 TIMOTHY 4:7
June A. Frazier
I HAVE FOUGHT THE GOOD FIGHT, I HAVE FINISHED THE RACE, I HAVE KEPT THE FAITH. 2 TIMOTHY 4:7

Internet / BDC Department

Team Leads

  • Brett Anaya
    Brett Anaya
    BDC Team Lead
  • Andrew Bruce
    Andrew Bruce
    BDC Team Lead
  • Jennifer Bruce
    Jennifer Bruce
    Quality Control / Trainer
Brett Anaya
BDC Team Lead

Meet Brett

My name is Brett and I have been at iPD since 2012. What I enjoy most about my job is the family-oriented feel throughout the office. In addition to working in the Business Development Center, I enjoy cooking, exercising, and adding to my collection of tattoos.

Favorite Quote: “You can design and create and build the most wonderful place in the world, but it takes people to make the dream a reality” – Walt Disney

Andrew Bruce
BDC Team Lead

Meet Andrew

Many people ask what it means to be a good customer service representative. That is not the question they should be asking. What they should be asking is “What does it mean to be a good person?” What my fellow colleagues and I do is not only assist people with their vehicle needs, but to give them a better understanding and peace of mind. All in all, is that not the endgame of what we are doing here?

I have a good amount of experience trying to find out what makes the mind of a customer tick. Not just in the retail industry, but also the automotive industry on the side of vehicle servicing/restorations and as a pest control technician spanning the last eight years or so. I would like to think I know how important it is to treat someone who is calling in or picking up a phone call well.

I am originally from the Republic of the Philippines and moved over to the United States at a young age. I’ve seized every opportunity I could to better myself both physically and mentally, from sports to intellectually challenging myself by seeking an MBA (which I am currently in my second semester of pursuing).

I am very easy to talk to and love a good laugh whenever and wherever I can find it, but am also compassionate to the needs of those around me. If I can help in any way, you know where to find me.

Favorite Quote: “No matter how the wind howls, the mountain cannot bow to it.”

Jennifer Bruce
Quality Control / Trainer

Meet Jennifer

I have been in the customer service industry since I was 15. I have been in the call center atmosphere since I was 18 and have done everything from basic phone skills to assisting and coaching others on calls and being in charge of quality control. I am married to a wonderful man and have a beautiful daughter named Leah.  I am currently in college towards a new degree to further my career.

Favorite Quote: “In order to rise from its own ashes, a Phoenix first must burn.”

  • Evan Anaya
    Evan Anaya
    Internet Specialist
  • Daniel Calder
    Daniel Calder
    Internet Specialist
  • Janice Cook
    Janice Cook
    Internet Specialist
  • Cindy Fontaine
    Cindy Fontaine
    Internet Specialist
  • Becky Jones
    Becky Jones
    Internet Specialist
  • Jessica Merino
    Jessica Merino
    Internet Specialist
  • Sergio Peralta
    Sergio Peralta
    Internet Specialist
  • Karl Valentin
    Karl Valentin
    Internet Specialist
Evan Anaya
Internet Specialist

Meet Evan

Hello, I am Evan Anaya. I work in the Business Development Center (BDC) at IPD as a Representative. I have been working for iPD since 2006. I have been here throughout the development, evolution and implementation of the BDC Department. The BDC is a fantastic support for our Sales Department.

It has been a rewarding and interesting experience.

We are at the point where we are able to meet and exceed all expectations ever needed in a BDC for automotive dealerships. We complete the package for Mailology.

Favorite Quote for the BDC: “Keep Smiling and Dialing…” It’s amazing you can actually hear us smiling while we are talking on the phone;  It’s an attitude that transfers through our voice!

Daniel Calder
Internet Specialist

Meet Daniel

I chose to join the iPD team in 2017 with the intention of working with a great call center team whom I can assist in growing an excellent company. My free time is mostly spent writing articles and music. I would like to go back to school at some point.

Janice Cook
Internet Specialist

Meet Jan

Hi I am Janice Cook,  I am a native Floridian. I have been working at IPD since 2006 as A BDC Representative. I love coming to work every day with a smile on. I am all about family. 


Cindy Fontaine
Internet Specialist

Meet Cindy

Cindy Fontaine has worked as a Customer Service Representative for IPD since 2011. She moved to Florida in January of 2011 where she and her husband established a church in the area. Prior to moving to Florida, Cindy was a licensed private investigator and worked as a Field Representative for Daniel Crandall Law Office in Virginia. She was also a teacher in a Bible School for 10 years. She and her husband have traveled to several countries doing missionary work and are currently working in Southwest China doing mission and humanitarian aid work. Cindy is married and has 3 sons and 9 grandchildren.

Becky Jones
Internet Specialist

Meet Becky

I moved to Florida from upstate New York when I was a child with my family. I love Florida. I love my church and IPD families. I have 2 grown sons and 2 nearly grown grandsons. I have worked in many facets of customer service for many years, and have decided to settle down and finish my work career with IPD.

Jessica Merino
Internet Specialist

Meet Jessica

Hola, I am a bilingual representative in the BDC department. I am originally from Orlando, FL however was looking for a better opportunity and relocated to Tampa and was blessed to encounter this position at iPD. I am currently in school to become a medical assistant and enjoy doing makeup tutorials and shopping online in my free time.  I’m super bubbly and genuinely enjoy making people happy even if it’s something as small as saying “I hope you have a great day”.  I think Wawa is the best gas station ever and yellow is such a pretty color just because it’s unique.

Favorite Quote: Makeup is life #canitakeaselfie

Sergio Peralta
Internet Specialist

Meet Sergio

I’m a very outgoing person and a really awesome guy once you get to know me!
I am a professional CHH (CHRISTIAN HIP-HOP) Artist and I love what I do here at iPD.
I’m very passionate about what I do and most of all I serve the king of kings and Lord of Lords.
Jesus Christ! May God continue to bless you in everything that you do.
Thanks for Reading!

Favorite Quote: “With great power…..Comes great responsibility” – Stan Lee

Karl Valentin
Internet Specialist

Meet Karl

Relocating from Puerto Rico to Tampa I was given the opportunity to work at iPD. Being part of iPD is being part of a great family. Before working with iPD I had 6 years experience in sales and customer service while finishing a Bachelor’s Degree in Biology from University of Puerto Rico, Bayamon.

Favorite Quote: ‟Intelligence without ambition is a bird without wings” – Salvador Dali.

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