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Branding Tag

Building a brand for your company is something that nearly every startup talks about. It seems to be the new, “cool” trend nowadays, as it has been written about and discussed time and time again. While up-and-coming entrepreneurs all seem to unanimously agree that effective branding is a necessity, larger companies have been branding themselves for years, without consumers even noticing the strategy behind their message. Coca Cola, Disney, McDonald’s, Nike, all are known for their...