Less is Best
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” – Hans Hofmann
When it comes to creating content, writers seem to often be on the fence. Some profess the importance of lengthy, detailed articles as the way to draw more readers. There are some studies who have found some truth to this frame of thinking, as analytics directly from Google has supported this argument in the past.
On the other hand, there are many individuals who subscribe to the age-old belief that less is best. Studies have also made an argument for this concept, as the fast-paced world of today seeks to cater to shorter attention spans.
While I do understand the importance and direct benefits from long-form content, I also acknowledge the importance of remaining concise.
Less is best…sometimes.
As with everything in content creation, you must be aware of your targeted demographic. The lifestyle and attention span can play a factor in longer articles. Short-form content is ideal for some industries and situations, as readers can skim through and quickly digest the important information or message. While long-term provides writers with the ability to thoroughly detail ideas or processes, short-term simply takes up less time.
So, which is best? Neither.
Both are necessary and should be utilized. I try to write articles for as long as I feel necessary. When I feel as if I have gotten my point across, then I stop typing. Write for as long as you need in order to get your message through.
Use both short-term as well as long-term, as both are useful tools in your marketing campaign.
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